Disney Tries to Make River Cruises Younger With New AmaWaterways Deal

Samantha Shankman

April 14th, 2015 at 4:23 PM EDT

Photo Credit: Promotional image from Disney and AmaWaterways. Adventures by Disney

Skift Take

Disney sets itself apart in the growing river cruise sector with a product tailored specifically to families and its entrance could spark other companies to integrate their own family-first experiences.

Disney’s guided group travel business Adventures by Disney is entering the growing river cruise sector. Through a partnership with AmaWaterways, Adventures by Disney will offer four sailings in Germ

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