Skyscanner Tests Periscope in Hopes of Kickstarting Travel Inspiration
Skift Take
Travel brands need to be cautious about the volume of notifications that they push to protect user acquisition efforts.
Is Twitter's new live-streaming app, Periscope, an attractive platform for spurring travel inspiration?
Five days after the launch date of Periscope, Skyscanner, the Scotland-based travel metasearch site, arranged a series of live-streams with local bloggers in nearly two dozen cities using Periscope over a 24-hour period to test that premise.
They moved quickly because they saw live-streaming as an opportunity to try a new way to showcase destinations. “It’s a fun and exciting way to bring the exploration part of travel direct to people,” said a spokesperson for Skyscanner. The cities on the-round-the world broadcast were located in more than 15 countries, including the U.K, the U.S., Australia, India, Indonesia, and Singapore, to name a few.
Skyscanner tries to inspire travelers through a blog that users can find on the bottom of i