U.S. Department of Interior is an Early Adopter of Periscope for Campaign Launch
Skift Take
There is still a lot to learn with Periscope; practice makes perfect.
It's surprising to see a seemingly slow-moving governmental body innovating faster than the top travel brands on social media but that's exactly what the U.S. Department of Interior is doing, as it tries out Periscope and its live video functionality.
U.S. Interior is one of the beta testers of Periscope, Twitter's recent acquisition. This social- and mobile-first livestream app makes it free and effortless to aim a smartphone and broadcast from anywhere and tap into Twitter followers and a broader public than its competitor Meerkat.
Tim Fullerton, U.S. Interior's director of digital strategy, said the department had about a week before the app was available t
