SkiftX

Shakeup of Marginalized Booking Sites in Europe and Asia

Some of the weaker online travel agencies in Europe and Asia are getting squeezed out. Sabre sold LastMinute.com to Bravofly Rumbo Group for next to nothing, and TUI Group gave up on AsiaRooms.com in the face of stiff competition.
Tourism

How California Doubled Its Tourism Budget to More Than $100 Million

Although the jump in funding will help Visit California embark on more ambitious marketing projects in more markets, the amount of time and procedure it took to make it happen highlights the achilles heel of the destination marketing industry.
Media and PR

How the Rise of Digital Media Drove Food Culture and Tourism

Every traveler today has the ability to digitally share their culinary experiences with friends and strangers around the world, fueling a veritable social media arms race to determine who has the most unique F&B experiences.