Shakeup of Marginalized Booking Sites in Europe and Asia
Photo Credit: LastMinute.com will find a new home as part of the Swiss Bravofly Rumbo Group. PlaceIt by Breezi
Skift Take
Some of the weaker online travel agencies in Europe and Asia are getting squeezed out. Sabre sold LastMinute.com to Bravofly Rumbo Group for next to nothing, and TUI Group gave up on AsiaRooms.com in the face of stiff competition.
Two struggling online travel agencies, Sabre's LastMinute.com and TUI Group's AsiaRooms.com, have met their disparate fates.
Sabre announced today that it closed on its previously announced sale of UK-headquartered LastMinute.com to Switzerland-based Bravofly Rumbo Group for a transaction value of $120 million.
However, Sabre, which acquired LastMinute.com i
