Skift Take

Some of the weaker online travel agencies in Europe and Asia are getting squeezed out. Sabre sold to Bravofly Rumbo Group for next to nothing, and TUI Group gave up on in the face of stiff competition.

Two struggling online travel agencies, Sabre’s and TUI Group’s, have met their disparate fates.

Sabre announced today that it closed on its previously announced sale of UK-headquartered to Switzerland-based Bravofly Rumbo Group for a transaction value of $120 million.

However, Sabre, which acquired in 2005 for nearly $1.2 billion, essentially sold to Bravofly Rumbo Group by transferring liabilities and winning a long-term commitment for Bravofly’s brands to continue using the Sabre global distribution system. had been part of Sabre’s Travelocity unit and had been for sale for an extended period as Sabre dismantled Travelocity, selling its North America operations to Expedia Inc. and now its European operations to Bravofly Rumbo Group.

If gets a reprieve, TUI Travel PLC, which is now part of the TUI Group, has decided to shutter, which offered rooms throughout Asia and Europe.

“In a highly competitive market, has struggled over the years to perform in line with expectations and we have not seen the improvements needed in order to support further investment,” said a TUI spokesperson. “Coupled with ever-changing consumer habits, this has meant that no longer represents our biggest opportunity for growth and we have therefore taken the decision to close the business.”

When TUI AG of Germany announced last June that it would be acquiring the UK’s TUI Travel, of which was a part, TUI AG revealed that TUI Travel’s online travel agencies, including and, were considered non-core assets.

There presumably were no significant buyers for while continues operations.


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Tags: gds,, sabre, tui

Photo credit: will find a new home as part of the Swiss Bravofly Rumbo Group. PlaceIt by Breezi

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