Emirates Tries to Tap Into Flyers' Inner Children With Its First Instagram Hack
Skift Take
Bringing the offline and online experience together seamlessly is a craft. When done right, it reaps awareness and engagement.
A giant Connect Four game piece took over Herald Square and Instagram was turned sideways to promote Emirate's fourth daily flight out of New York's John F. Kennedy International Airport (JFK).
Being one of the airlines in the Open Skies debate did not stop Emirates from inviting New Yorkers in the tri-state Area (New Jersey, New York and Connecticut) on a wintry day to play for a chance to win a business-class trip for two to any of its 140 destinations that leave from JFK.
The ev
