What Travel Brands Need to Know About Facebook's New Updates

Facebook's massive developer team unveiled a motherload of features that simultaneously affect users and travel brands at its annual conference yesterday. Among other big ideas, CEO Mark Zuckerberg talked about the company platform's stability by fixing more bugs in lesser time, an emphasis on putting a user's security first, and Facebook's connectivity crusade with its family of apps -- Facebook Messenger, Groups, Instagram, and WhatsApp. Facebook also provided more transparency on how it is leveraging both technology and human interaction to prioritize and de-prioritize posts in users' News Feeds. The product team closed this topic with best practices on optimizing content: have a voice, provide context, and be timely. There are 25 products that will be rolling out in coming weeks, and here are three key topics that will have a strong impact on travel brands: Extending Live Chat to Businesses on Messenger A partnership with Zendesk's connects shoppers in the checkout process in online stores with customer service thro