HomeAway Enlists Rapper Prince Ea for Moving Vacation Manifesto
Skift Take
HomeAway, we didn't know you had it in you. Well done.
One piece of HomeAway's "Whole Vacation" marketing campaign is a lot smarter than expected as the vacation rental site enlisted rapper Prince Ea, with his 1.36 million Facebook fans, for a soft-sell and emotional three-minute and 25 second video extolling the life-altering and spiritual attributes of living in the moment and taking a vacation.
Called Working to Live or Living to Work?, Prince Ea talks about a study last yea
