Lessons From Louisiana Travel's Paid Twitter Experiment
Skift Take
There is an art to casting the paid media net to grow and keep your audience.
Reel them in, hit them with delicious content, and push them to your online property.
Louisiana Travel crafted a paid strategy to fill in the gaps of its historically slow months and to kick off its campaign year focused on culinary journeys. Kyle Edmiston, Assistant Secretary at Louisiana Office of Tourism said, "November and December are much slower because we're not in broadcast at that time, and we're more dependent on social."
In November 2014, the tourism board partnered with Louisiana State University (LSU) football team on a promoted tweet that was published through LSU's community to tell its fans to follow Louisiana Travel's Twitter account for a chance to win a signed football.
Once that acquisition strategy was in mot
