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Media and PR

Yelp CFO: We Will Win Despite Google Roadblocks

Dennis Schaal photo
Dennis Schaal

Photo Credit: Yelp believes its community-oriented approach sets it apart from other content sites. Pictured is Yelp Orlando community manager Andi P. at a Yelp community event. Yelp

Skift Take

Yelp has been fighting Google for years and looks to mobile and TV advertising as two ways to reduce the company's reliance on Google traffic.

Yelp, which plans to double its online and offline marketing spend to $20 million in 2015, will "win" in the long run despite Google's "roadblocks." That's the view of Yelp CFO Rob Krolik, who spoke at the Piper Jaffray Technology, Media and Telecommunications Conference in New York City March 11 and discussed Google's algorithmic tweaks and the alleged roadblocks that Google presents to Yelp's users. "Consumers are fighting through their [Google's] content to get to ours," Krolik said, referring to the Google Local Carousel and other Google products that often get prime display space over orga

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