Explore Georgia Teams with Chef Hugh Acheson for Instagram Takeover
Skift Take
Smart tourism boards are adding more flavor to their daily snaps with food shots and personal narratives from culinary personalities in-destination.
Jumping on the food porn trend is more than just a modern quotidian act, it's big business.
Data show that people spend a quarter of their money on food while traveling. For example, according to the University of Florida's “A Flash of Culinary Tourism” report, tourism expenditures on food services in the U.S. in 2012 topped $201 billion, nearly a quarter of all travel income.
Explore Georgia partnered with chef Hugh Acheson for its first Instagram takeover, which is part of a year-long initiative to showcase Georgia's edible bounty. This tourism board chose to work with him because he's passio
