How Scandinavian Airlines Rethought the In-Flight Magazine

Last month, we released our latest trends report, Content Marketing Strategies for Airlines on the new generation of mobile first consumers, and how travel brands need to understand their needs. Below is a short extract. Get the full report to understand this new trend. Scandinavian Airlines (SAS) has tapped into the traveler mindset by developing its We Are Travelers program. This program allows the airline to define itself clearly as a travel-as-lifestyle brand and encourages customers to link their own identity as adventurous travelers with the airline’s brand ethos. The airline has also used this clear brand definition to align its content on the new Scandinavian Traveler magazine (which replaces its Scanorama in-flight magazine) with key trend