Visit Norway Thinks Boomer Esiason Can Get More Americans to Norway
Skift Take
Travel brands are increasingly getting savvy with hosting contests that put the pressure on participants to market their submissions, hence the campaign. But really, Boomer?
Retired Cincinnati Bengals Quarterback Boomer Esiason is plugging what he says is one of his favorite places on Earth: Norway.
Esiason is part of a new television and digital campaign from Visit Norway that is trying to battle preconceived notions about the destination.
According to Hege Vibeke Barnes, director of innovation North America at Visit Norway, Americans think "Norway is too cold, far away, and expensive." To overcome this perception, Norway is turning to a reliable tourism standby: promote a chance at a dream job. In this case, a photojournalist who is assigned to travel by air, ship, rail, and stay in various cities to experience the nature and culture of Norway.
