How the Rise of Digital Media Drove Food Culture and Tourism
Skift Take
Every traveler today has the ability to digitally share their culinary experiences with friends and strangers around the world, fueling a veritable social media arms race to determine who has the most unique F&B experiences.
Last month, we launched a new FREE Skift Travel Trends Report, The Rise of Food Tourism, brought to you in association with Ontario Culinary Tourism Alliance. Below is an extract from it. You can download the full report here for all the goodness.
According to the 2010 World Food Travel Association (WFTA) report, ”The State of the Culinary Tourism Industry,” the growing interest in F&B-themed travel is driven by a number of factors. These include the explosion of food-focused media and social media, an farm-to- table movement among large travel brands, and the introduction of high-profile events celebrating local cuisine.
Driving these travel trends immeasurably, culinary tourists shar
