Conrad Hotels and Resorts Tries to Monetize Instagram Posts
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Images on Instagram and Pinterest can drive bookings, but the social sharing networks need to do more to drive sales and bookings if brands are going to derive true value from them.
Instagram is growing in influence and reach, and travel brands are continuously experimenting ways to gain both followers and new sources of revenue from the photo-sharing service.
Some brands have grown impatient with Instagram's limitations -- especially when it comes to driving sales -- and are looking for ways to game the platform to make users' snapshots shoppable.
Luxury hotel brand Conrad Hotels and Resorts recently implemented technology from Curalate to connect Instagram photos with booking technology, becomin
