Conde Nast Traveler's Weekend Instagram Series Turns Editors into Social Media Aficionados
Skift Take
Creating an Instagram series run by several editors that followers expect each week is a smart way to drive engagement and better tell the back story of a brand that will build recognition and appreciation.
Social media is the never-ending story for many brands and even more tangled for those who manage social accounts. For social managers constantly engaging with a brand's community, there's often no time to set responsibilities aside for the weekend.
During the past year, some travel media like Conde Nast Traveler got creative with how to grow engagement during weekends while giving social managers a small reprieve from the stream of tweets and @ mentions. Conde Nast Traveler's weekend Instagram series, #cnttakeover, began in December and features photos of a place from various editors and photographers yielding increases in comments, shares and followers for its Instagram feed, says Yolanda Edwa
