Dubai Hashtag Tries to Show Human Side of the Superlative-Filled City
Skift Take
Dubai's branding efforts are at a crossroads. It's built its reputation as a mega-city but needs to add the arts and culture that, in the end, differentiates all destinations.
Search the #Dubai hashtag across social media and you’re likely to find photos of iconic buildings against blue skies and very few people actually engaging in the community.
A social media initiative started by the Dubai Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, and now sustained by Dubai Tourism, is hoping to change visitors’ at-times cold perception of the city state by highlighting photos of residents and visitors interacting in a city full of superlatives.
The initiative, which asks locals to share p
