Top 10 Travel Media Brands on Social Media for December 2014

Santa's journey to and from the North Pole, wasn't as popular as year-end photo roundups and trips to "Middle Earth." The list below contains publications that are part of mass media companies, online-based media, and platforms that rely on expert and user reviews. They're grouped together based on how travel readers and enthusiasts experience and interact with them on social media rather than by traditional categories that could see them listed separately. The top 10 are calculated using our Skift Score, which takes into account social media performance on an absolute basis, as well as relative to within a company's specific industry. It compares metrics across platforms and provides an intelligent measure of competitive edge. Travel Media December 2014 Skift Score Facebook Likes Twitter Follows Instagram Followers Youtube Video Views Condé Nast Traveler 823 390,041 580,407 201,748 3,275,019 Matador Network 810 294,056 60,482 33,990 591,997 Lonely Planet 774 1,296,130 2,041,641 218,565 10,015,864 Travel Channel 757 1,298,028 1,039,119 138,360 62,803,624 Zagat 711 76,438 1,068,429 21,134 8,131,627 TripAdvisor 679 1,602,680 1,846,904 44,900 739,727 National Geographic Travel 664 3,717,818 1,295,646 1,803,415 n.a.