New Trends Report: The State of E-Mail Marketing in the Travel Industry
Skift Take
From responsive design and targeted sendings, to pushed content and pulling travelers into a fluid cross-channel narrative — e-mail marketers are steering the industry's course toward more reliable conversions, more of the time.
Today we are launching the latest report in our Skift Trends Reports service, Inbox Strategies: The State of E-mail Marketing in the Travel Industry.
E-mail marketing has entered an era of maturity and travel brands, like never before, are poised to reach consumers in new and innovative ways.
As the number of e-mail users increases, globally, and as the open rates across platforms — but especially in the mobile space — rise, the time
