Top 10 Travel Destinations on Social Media for December 2014

Destinations dressed up their content with holiday flair but didn't go too overboard with tinsel and lights on Facebook, Twitter, Instagram, or YouTube. The chart below on the Top 10 Destinations on Social Media for November 2014 contains both traditional destination marketing organizations and two park systems -- Disney's theme parks, and the U.S. National Park Service, as represented by the Department of the Interior. They're grouped together based on how travelers experience and interact with them online rather than traditional categories that could see them listed separately. The top 10 are calculated using our Skift Score, which takes into account social media performance on an absolute basis, as well as relative to a company's specific industry. It compares metrics across platforms and provides an intelligent measure of competitive edge. Top 10 Destinations on Social Media for December 2014 Destinations December 2014 Skift Score Facebook Likes Twitter Followers Instagram Followers Youtube Video Views Tourism and Events Queensland 813 1,172,001 74,363 126,286 3,123,442 Walt Disney World Resorts 811 15,077,512 903,945 890