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What to Know Now
As a person who traveled extensively on United last year and who also carefully monitors industry media, I see two sides to the airline every day. In the media, it seems like United can’t get a break. Frequent flyers criticize them for copying everything Delta does. Analysts boldly call them “laggards” in an industry that’s moving around them. Passengers give them grief about the default television station. Really.
In the air, things aren’t quite so dramatic. Sure, upgrades are hard to get, but the product is improving and everyone seems to hum along convivially. Like most airlines, there are good days and there are bad days — and there are certainly good humans and bad humans along the way.
Metaphorically speaking, my trip to Los Angeles and back yesterday may sum up the airline well. We got in early, but had to sit on the tarmac waiting for a stand to free up. On the way back: twenty minutes delayed thanks to a late-arriving aircraft. United is fine. Good even. The question is whether they can thrive when everyone else becomes great.
I’d be interested in your experiences as well. Send a note to gm[at]skift[dot]com if you’ve noticed a big change in United over the last few years.
Social Quote of the Day
Honestly, I have no idea. I don’t fly @united for the food. Although I’m really not sure why I fly @united tbh.
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