Top 10 Hotel Brands on Social Media for December 2014
Skift Take
Hotels photo-and-video baited potential guests with festive lobbies, holiday inspired cocktails and out-of-the-cold destinations.
The holiday season found hotel brands teasing potential guests with treats like gourmet sweets and specialty libations, as well as contests to exotic (and warm) destinations.
In December, two of the hotel brands on this top ten made headlines beyond social networks. InterContinental Hotels Group's (IHG) $430 million purchase of Kimpton Hotels & Restaurants Group wasn't taken well by the boutique hotels' dedicated fans; Skift took a look at their reactions on Twitter and found that most voiced concerns over the brand and loyalty program. Marriott International's Wi-Fi jamming request didn't play well anywhere outside of the brand's board room.
The hotels below range from world-renowned hotel brands that have thousands of properties (including some on remote islands) to boutique hospitality groups with 30 properties in lesser populated cities. They cater to business travelers, wedding parties, foodies and escapists.
The top ten are calculated using our Skift Score, which takes into account performance on an absolute basis, as well as relative to a company's specific industry. Comparing metrics across companies and travel sectors provides an intelligent measure of real-time competitive edge.
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Hotel Brands by Skift Score (D
