New Skift Trends Report: Facebook Strategies for Travel Brands
Skift Take
Facebook has changed from the place brands go for relatively free exposure to an omni-channel that must be mastered in order to get ahead. Read our report to understand how.
Today we are launching the latest report in our Skift Trends Reports service, Facebook Strategies for Travel Brands.
A major shift took place two years ago that caused travel brands to lament the dwindling access to consumers through Facebook. Paid reach beat out organic reach and brands realized that they don’t have much of a choice but to stay put. As consumers drift into other
