2014 Archives

In today's global world, it's not enough to simply transplant a brand concept in a new country and call it expansion. Brands need to find the balance between maintaining their core principles and adopting to local expectations that resonate with their targeted customers.

The key learnings are in the socio-demographic breakdowns: the young are using and seeking out travel information in many different ways than previous generations have, and the shares of various channels are likely continue to change in the next few years.

For a company with few physical assets, Airbnb demands a high value for its listings. But this value reveals more about how the lodging economy is evolving more than it tells us about what the sharing economy leader is really worth.

This is most definitive state-of-the-market report on this big-growth sector in travel. Get it today.

Look for more airlines to turn to codeshares with JetBlue as they seek alternatives to the American Airlines behemoth.

Make sure you’re part of the conversation in China with KAWO, a Shanghai-based startup whose technology takes your existing Facebook and Twitter social media content, translates and localizes it before putting it on Chinese social media.

Oneworld makes a strong showing, and as American Airlines continues to grow, it would appear to offer the strongest product of any of the three alliances. The wild card, though, comes from the non-traditional alliances being built from the Gulf states.

We didn't get to fully assess the Routehappy integration into the Priceline iOS app since it is doing so on a test basis, but if it is truly transparent and enables flyers to view ratings, warts and all, then this should be interesting.