Skift Take

Kimpton has a very loyal group of customers, all of whom hope the new big-box owner IHG doesn't mess with their beloved brand or, more importantly, its loyalty program. But little chance that stays untouched in the medium to long term.

The big news to break this evening, that big-box hotel brand InterContinental Hotels Group is buying the boutique darling Kimpton Hotels & Restaurants Group, is eliciting some strong reactions by Kimpton-loyalists and rewards members on Twitter.

And the reaction on Kimpton’s announcement post on Facebook is even more detailed and pointed, see the screenshot below and click through to check the comments:

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Some are optimistic and hope IHG leaves the brand alone:

Speaking of which, a surprisingly sprightly social media tea at Kimpton is hard at work this evening, responding to these tweets, however negative they are. Usually a variation of these two tweets:

And at least IHG-loyalist is happy. That counts for something:

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Tags: intercontinental hotel group, kimpton