5 Travel Brands Winning on Social Media for the Week Ending December 13, 2014
Skift Take
With only a few weeks left before 2014 ends, travel brands are already seeing a rise in activity on Twitter. Hopefully, airlines and hotels have been able to staff their Twitter social media care teams with enough relief.
A handful of travel brands leveraged offline and virtual reality experiences last week in an effort to gain enough attention to increase their social media engagement.
Each week, we call out travel brands that have stronger than usual activity on social media. Using SkiftIQ, we’re able to track current performance versus past (60-day averages, unless otherwise noted) as well as notice spikes in activity that demonstrate a brand has either a viral hit on its hands or a public relations mess to clean up.
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The latest social activity on SkiftIQ for the week ending December 13, 2014:
1. Air Canada on YouTube
Air Canada retains the number one spot with a video about surprising a London bar filled with Canadians with
