Airports Around the World Aren't Skimping on Holiday Celebrations
Skift Take
It's difficult to determine an exact ROI on airports' holiday celebrations, but neglecting to recognize the season would be noticeable and have negative impact on customers' perceptions.
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It's difficult to imagine anything easing the pain of cramped coach seats, overpriced airport food and cancelled flights over the busy holiday period, but airports worldwide are pulling out all the stops in attempt to brighten flyers' travel experience.
Singapore’s Changi Airport has an interactive performance for children, costumed characters walking the terminals, and displays of winter scenes from around the world. Hong Kong International installs a 52-foot Swarovski Christmas tre
