Top 10 Hotel Brands on Social Media for November 2014

As the U.S. celebrated Thanksgiving and got in the mood for gift-giving, hotels shared content about donating time, money, and discounts. The hotels below range from world-renowned hotel brands that have thousands of properties, including some on remote islands, to boutique hospitality groups with 30 properties in lesser populated cities. They cater to business travelers, wedding parties, foodies and escapists. The top 10, below, are calculated using our Skift Score, which takes into account performance on an absolute basis, as well as relative to a company's specific industry. Comparing metrics across companies and travel sectors provides an intelligent measure of real-time competitive edge. More Abo