Travel Channel Searches for the Next Bourdain With New Web Series
Skift Take
Travel Channel's talent search may result in higher ratings and better content, but it is only part of a larger strategy that's needed to bring the brand back to the relevance.
The Travel Channel is searching for travel media’s next Anthony Bourdain. The network announced earlier this month the launch of a new web series "Travel Channel Star," a three-round competition in which viewers vote for the winner.
The process will culminate in a one-hour, on-air special announcing the winner and a five-part web series starring that individual. In addition to audience votes, the competition will also be judged by Travel Channel Digital’s vice president of editorial content Jod
