Top 10 Travel Destinations on Social Media for October 2014
Skift Take
Smaller destinations snuck into the top ten this month with a mix of clever campaigns and seasonal highlights.
It wasn't the changing of the seasons that drove all the growth for destinations on social media this month: Destinations that showed a diverse selection of things to see and do drove higher the average Skift Score of the top tourism boards.
The list below contains both traditional destination marketing organizations, as well as two park systems -- Disney's private one, and the U.S. National Park system, as represented by the Department of the Interior. They're grouped together based on how travelers experience them and interact with them online rather than traditional categories that could see them listed separately.
The top ten are calculated using our Skift Score, which takes into account social media performance on an absolute basis, as well as relative to within a company's specific industry. It compares metrics across platforms and provides an
