Top 10 Hotel Brands on Social Media for October 2014
Skift Take
Brands that know their audience best and cater to their dreams will gather momentum.
The dreaming phase of travel is in full bloom and audiences responded well to visualizations of jaw-dropping vistas and posh places to see and be seen.
The hotels below range from world-renowned hotel brands that have thousands of properties, including some on remote islands, to boutique hospitality groups with 30 properties in lesser populated cities. They cater to business travelers, wedding parties, foodies and escapists.
The top 10 are calculated using our Skift Score, which takes into account social media performance on an absolute basis, as well as relative to within a company's specific industry. It compares metrics across platforms
