Media and PR

The Changing Relationship Between Travel Brands and Instagram Influencers

We have doubts about the methods used to measure success here. "Influencers" have gone from social media stars to legitimate taste makers in their respective fields. It's up to smart destinations and brands to provide a valuable experience that builds long-term loyalty and outweighs the pay.
Partnerships

3 Ways Hotels Can Effectively Use Targeted Guest Marketing

Guests have grown to expect more personalized and custom-tailored experiences. In order to keep up, hotels are facing a need to utilize technology that lets them efficiently segment customers and provide better guest experiences.
Airlines

Technology and In-Flight Entertainment Make Flyers Happy

As evidence that technology improves the travel experience mounts, passengers will become more open to sharing their data and interacting with advanced devices that inform and improve their air travel experience.