Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here

>>Phil McAveety, Chief Brand Officer of Starwood, tells us how technology isn’t seen as a bonus by guests: Skift Forum Video: The Future of Travel Marketing According to Starwood

>> Brands choose videos that touch travelers’ emotions: Best Travel Ads This Week: Picking a Message That Resonates

>> The copycat behavior of booking sites who love their male TV ad pitchmans:CheapOair’s TV Ad Pitchman Inspired by the Trivago Guy

>> On creating a digital travel media brand: Atlas Obscura Wants to Become the National Geographic of the Digital Age

>> Find out how to put all that customer data to use in Skift & Boxever’s webinar next week: Free Webinar: How To Effectively Personalize Marketing Across Travel Sectors

Photo Credit: Phil McAveety, Chief Brand Officer of Starwood, at the Skift Global Forum in New York City on October 9, 2014. Skift