TripAdvisor is Now the King of Hotel Photo Content
Skift Take
Between its traveler, expert and management photos, TripAdvisor now has a depth of photo content that is unparalleled for guests checking to see what the property looks like. That's why TripAdvisor acquired Oyster, for the professional hotel photography, warts and all.
In addition to TripAdvisor's hotel photos taken by guests or submitted by hotel management, TripAdvisor now features expert photos covering more than 6,000 properties, a benefit of its 2013 acquisition of Oyster.com.
Oyster was known for its Photo Fakeouts, which contrasted the pristine, marketing-oriented images from hotel management with realistic shots taken by Oyster's professional photographers.
TripAdvisor has now integrated this professional photography on its hotel pages, and has labeled the feature, "Expert Photos: Taken by TripAdvisor."
These expert photo
