CheapOair's TV Ad Pitchman Inspired by the Trivago Guy
Skift Take
You can see travel advertisers on TV trying to create memorable characters. There's Priceline's The Negotiator and attempts by Trivago with the Trivago Guy and Hotels.com with Captain Obvious. It's a very tough thing to do, and CheapOair is trying to take a shortcut.
Both guys talk travel, have considerable stubble, flaunt open-collar shirts, have distinctive voices, and do a lot of pointing and swiping to make their selections.
One of them, the Trivago Guy, played by actor Tim Williams, caused a stir in the media and on social media with his series of TV commercials for Trivago, the Germany-based hotel search site owned by Expedia.
Viewers seemed split on whether the Trivago Guy was creepy, sexy or just hungover, but Trivago didn't mind, coveted the buzz, and even launched a Trivago makeover co
