3 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here

>> TripAdvisor is the latest brand to make an ad campaign from user-generated content: TripAdvisor Turns to User-Generated Content for Latest Advertising Campaign

>> More print publishers warm-up to a digital future: Conde Nast Traveler Adds Branded Video Content to Digital Strategy

>> The pet peeves of mobile users: Expedia Survey Highlights Global Differences in Mobile Behavior