How Smart Destinations Create Content Marketing Campaigns
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There's no one-size-fits-all plan for content marketing, but successful campaigns have many things in common.
Earlier this week we launched our report Content Marketing Trends for Innovative Tourism Boards, which looks at how top brands are making engaging, high-quality articles and videos, where they’re placing the content for maximum views, and how they’re measuring the impact of their efforts.
Below is an extract. Get the full report here to understand this trend.
Destination marketing organizations differ in the degree to which they develop content, from working in-house to turning matters over to contractors that range in size from one-off freelancers to large teams specializing in content production for DMOs and other brands
