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Seems like that covers a lot of target markets, right? With Canopy, Hilton appears to building a lifestyle brand that targets the next generation of highly desirable “millennial” travelers — but also everyone else.
Whether they’re unfocused or full of empty brand positioning statements or chock full of the same stock photos as everyone else doesn’t matter, I suppose — what I’m looking forward to is a fresh take on the corporate hotel design for tomorrow’s traveler. Like Starwood’s Element hotels, the Canopy has great potential to cut much of today’s crap out of the hotel equation and add some efficient, clean thought into the process. When they launch in 2015 with 11 properties, I’ll be the first in line to try them out.
Social Quote of the Day
Hilton announces new hotel brand, inexplicably named Canopy after private-label tableware sold at Walmart…
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For those of you stuck commuting between non-exciting locales for work, may we suggest looking at the new Humanity iPad magazine app by Kerrin Sheldon? Each issue focuses on one destination, with the inaugural one all about Skift favorite Iceland. More details here.