Conde Nast Traveler Adds Branded Video Content to Digital Strategy
Skift Take
A brand as respected as Traveler would be a fool to not tap into profits made possible through well-produced and broadly marketed branded content.
The line between brand and publisher is blurry, and rare is the consumer that blinks an eye at the difference between independent and sponsored content.
Conde Nast Traveler has joined the ranks of publishers opening up their creative teams and pockets to brands that are eager to work with experienced producers in order to get their products in front of publications’
