The rise of digital has led to a surge of a new kind of traveler who is adept at all available online and mobile tools and uses them to jump across all industry-defined silos. These new travelers don’t need tons of handholding, they shun human interaction, and know their way around everywhere they go.
If the hospitality – the actual human to human interaction – part of the travel industry becomes less and less important, how will the industry define itself? How does it understand the needs of its customers and fulfill them?
Last week, Skift co-hosted a webinar with Egencia called the Rise of the Silent Traveler to take a look at how professionals in the industry are effectively dealing with the rise of mobile.
The webinar explained the concept of the Silent Traveler, and explored hands-on strategies, tips, guidelines and insights for engaging and driving business from this new, mobile-first consumer.
Speakers on the webinar included:
LaRai Wichelmann – Travel and Expense Manager, Intellectual Ventures
Sarah Moon – Vice President, Procurement Randstad
Pam Sirrine – Account Manager, Egencia
and moderated by Rafat Ali – CEO, Skift