4 Films That Can Prevent Destinations From Making Epic Tourism Mistakes 

Think you can bring growth to your destination with some innovative marketing? Then you better start bracing for the success. There are now at least four fascinating, important, and entertaining documentary films out that every destination marketing organization (DMO), big or small, would be wise to see. Together these films provide a powerful glimpse -- like watching another golfer putt first on a tricky green -- on how make adjustments that will minimize the side effects that unregulated tourism inevitably brings. The first film, called Gringo Trails, takes a look at the impact of global backpackers as they traipse around the world in a Lonely Planet-created bubble of banana pancakes, lattes, and youth hostels, snapping selfies, often wearing inappropriately skimpy clothing, and using up the local area's delicate resources. The film provides not just a courtside view to this phenomenon, but an understanding of their mindset and an idea where destinations have gone wron