5 Travel Brands Winning on Social Media for the Week Ending September 26, 2014


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Every dog, city, and rainbow has its day to shine. Travel brands are bullishly pushing their fans to dream and consider travel by strategically publishing contests and promotions with highly engaging content on social media. Much of the activity this week played out on Instagram and Facebook, with some residual acquisitions seen on Twitter. Each Friday, we call out travel brands that have stronger than usual activity on social media. Using SkiftIQ, we’re able to track current performance versus past (60-day averages, unless otherwise noted) as well as notice spikes in activity that demonstrate a brand either has a viral hit on its hands, or a public relations mess to clean up. Learn More at SkiftIQ The latest social activity on SkiftIQ for the week ending September 26, 2014: 1. KLM on YouTu