The Next Phase of Hotel and Airline Customer Service on Social Media
Skift Take
Collaboration and advocacy efforts helps employees alleviate inefficiencies in handling inquiries -- as well as stay human on social.
Earlier this summer we launched our new report Social Media Customer Service in the Travel Industry focused on how airlines and hospitality brands use Facebook and Twitter to connect with the travel consumer.
Below is an extract. Get the full report here to get ahead of this trend.
For airlines and hotels, customer touchpoints will continue to widen with further integration of social messaging and mobile-friendly apps that are more conducive to real-time feedback, both through alerts and push notifications and an on-call customer care specialist dedicat
