2014 › August

As social and political views in the U.S. evolve and become more accepting of the LGBT community, we see businesses revamping their marketing models to become more inclusive as well.

Will the immediacy of Orbitz Worldwide's loyalty program redemption be a difference-maker in helping to build its global hotel business? CEO Barney Harford is counting on it.

The airline has yet to reveal its cabin interiors selections, but Skift has requested a peek. Based on the extensive branding effort we’ve seen so far, we expect very good things.

Sometimes, going off-line is a good move.

The lodging industry in the U.S. is having a banner year, and that it reflected in MasterCard's spending data.

Tim Williams is no William Shatner, but his TV commercials for Trivago are creating a lot of buzz, mostly unexpected, for the brand.

The Priceline Group's acquisition of Buuteeq, the largest of two hotel marketing-related acquisitions in the second quarter of 2014, was likely more substantial than most observers imagined. It is part of Priceline's strategy to become a B2B service provider for hotels.

The majority of frequent business travelers uphold hotel status as equal or more valuable to airline status. In fact, wealthier hard-core travelers prefer hotel status overwhelmingly.