2014 › August

Excite your audience with polarizing questions and take part in their pop culture obsessions.

Everyone loves some element of the travel experience, but turning that activity into a full-fledged business is a difficult task that requires stepping outside your passion to pass it on to others.

Big attractions that rest on their laurels can quickly become tired cliches that future travelers drop from their bucket lists.

Much like lie-flat seats and mobile check-ins, menus designed by celebrity chefs have gone from a special feature to a standard for major carriers. Airlines can continue to set themselves apart by moving the end product beyond edible to delectable.

An ad's sole purpose can be showcasing a part of a destination or experience that most customers don't know about, but it must connect that element back to the whole in order to drive bookings.

The silent traveler is the travel consumer who turns to their mobile devices first, seeking solution to in-trip challenges that used to be the primary domain of customer- service staff. We look at the important opportunities they now present to TMCs and travel buyers that can adapt to their dynamic and evolving expectations.

Using mobile apps to speed the customs process at the airport is a logical step. Anything that can speed the customs process while maintaining security has got to be a good thing.

Hotels that function as attractions and destinations are carving out their content position with eye candy that wets the escapist's appetite.

Omni is moving a step beyond content marketing to put on live events that give, in this case career advice, in order to receive, brand loyalty and (hopefully) new business.