Interview: Building Conde Nast Traveler's New Digital Presence

Conde Nast Traveler has just rolled out its latest round of changes under the relatively new leadership of Editor-in-Chief Pilar Guzman. Yesterday the brand re-launched CNTraveler.com, the online companion to the print magazine, which received its own makeover in February this year. The new website brings bigger pictures, cleaner pages, and a navigation that's more inline with the interests in the magazine's pages (as well as very clever looking search box). There's a custom content management system behind the scenes that powers the responsive versions for desktop, tablet, and smartphone. In addition to content from the magazine, the website is using a pool of outside contributors -- bloggers, designers, and tastemakers. The pool of contributors is small at this point, but EVP and Publishing Director Bill Wackerman told Digiday in May that this would eventually grow significantly. This is in line with the personality-driven approach that we see in the magazine. Equal attention is gi