British Airways Creates 3-D Mini-Bloggers to Promote Last-Minute Fare Deals
Skift Take
Sometimes, it's not all about numbers, it's more about people, big and small.
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A key marketing ingredient to further connect with a brand's demographic is having a relatable personality, life-size or bite-size.
British Airways and Ogilvy PR took this concept and experimented with eight-inch replicas of seven bloggers to build awareness for its Last Call fares. The airline collaborated with the bloggers and Quod, a 3-D printing company based in London, to print avatars of the bloggers for their mini-adventures.
The campaign ran from June 2 to July 31.
SkiftIQ noted jumps on British Airways' Instagram Followers in the first week of July. According to
