5 Travel Brands Winning on Social Media for the Week Ending August 1, 2014

Airlines drove most of the gains on social media this week, while campaigns that heralded the joys of summer travel as experienced by bloggers and members of their community and important announcements garnered the most engagement. Each Friday, we call out travel brands that have stronger than usual activity on social media. Using SkiftIQ, we’re able to track current performance versus past (60-day averages, unless otherwise noted) as well as notice spikes in activity that demonstrate a brand either has a viral hit on its hands, or a public relations mess to clean up. Learn More at SkiftIQ The latest social activity on SkiftIQ for the week ending August 1, 2014: 1. TAM Airlines on Facebook and Instagram Kelly Framel is a stylist based