Tracking Facebook's Most Visited Hotel Brands
Skift Take
Page Visits is another data insight to consider because companies are leveraging their brand presence on Facebook's visual-based Timeline interface.
When it comes to social brand presence for Hilton Worldwide, Hyatt Hotels and Resorts, Marriott International, and Starwood Hotels and Resorts, Page Likes is not the only thing that matters.
Facebook Visits is a public metric that is displayed under the Page Likes. It captures activity of actually visiting the Facebook Page and clicking on page elements -- much like visiting a website -- that brands are working hard to personalize.
From taking a deeper look at the signature brands by hotel groups, it is interesting to see how it stacks up as a group and as individual hotel brands.
For instance, Starwood Hotels and Resorts had double Marriott International's Facebook Visits despite having half the number of brands. Both Hilton Worldwide and Starwood Hotels
