Facebook More Popular Than Review Sites For Trip Sharing
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Traveler reviews, on whichever platform, are going to be a permanent part of the travel ecosystem moving forward. Brands would be wise to adjust their marketing strategies to include monitoring and responding to such comments across all platforms.
Facebook is a more popular platform for sharing trip reviews and finding travel inspiration than actual review sites like TripAdvisor, finds Allianz Travel Insurance Vacation Confidence Index.
A survey of 1,000 U.S. adults found that 40 percent of travelers share trip reviews somewhere online.
The mos
